How Zuma is Building the Future of Property Management

What began as a friendship in sophomore year of college evolved into a mission to revolutionize the property management industry.

Our founders, Shiv Gettu and Kendrick Bradley, met while taking the same math classes at USC and bonded over their shared deep-rooted connection to real estate.

While Shiv comes from five generations of real estate (going all the way to his great-great-grandfather in India), Kendrick grew up surrounded by structural engineers, architects, and property managers through his father's real estate engineering company.

When COVID-19 hit in 2020, Shiv & Kendrick found themselves working as leasing agents, experiencing firsthand the daily challenges of property management teams.

They spent countless hours scheduling tours, answering the same questions repeatedly, and managing leads at all hours. This hands-on experience revealed a crucial insight: long-term rental management is filled with inefficiencies that keep teams from focusing on what matters most – building relationships with residents.

This realization led to the birth of Zuma in 2021.

Today, Zuma powers some of the largest property management companies in the US, including Fairfield, AIR Communities, Case & Associates, Raintree Partners, Griffis Residential, ZRS, and many more.

We're automating mundane tasks in leasing operations and allowing property management teams to focus on what matters most: building meaningful in-person relationships with residents.

Most leasing work is manual, mundane, and boring. You answer the same questions over and over again, and you have to be on call and online at all times because leads flow in at any time of the day. We want to help on-site teams focus on building in-person relationships by taking away the pain of all that mundane work.

Built for Leasing Agents, by Leasing Agents

At Zuma, we're building AI-powered solutions for property management companies with three key differentiators:

01

Vertical-First Focus

Unlike others who spread themselves thin across industries, we're deeply committed to property management and real estate. We believe in going deep, not wide, to build enduring solutions for our core customers.

02

Built by Industry Insiders

Our products are crafted by people who've walked in our customers' shoes. Our founders have worked as leasing agents, allowing us to build solutions that truly understand and address the industry's pain points.

03

Human-
Supported AI

We're unique in combining AI with human support. When conversations get complex, instead of routing them back to busy on-site teams, our dedicated human team seamlessly steps in, ensuring no opportunity is lost—even during off-hours or weekends.

Zuma’s Five Principles

Our vision extends beyond leasing. We're building a comprehensive suite of AI agents to automate routine work across the entire property management lifecycle, revolutionizing the industry's operations…

… and here’s how we’re doing it:

01

Keep the Main Thing the Main Thing

In a world of endless priorities, we stay focused on what moves the needle most.

02

Iterate at Lightning Speed

We believe in letting execution inform strategy. Take action, learn, and improve—rapidly.

03

Go for Great

Excellence might take extra effort, but the impact is exponential. We pursue greatness in everything we do.

04

Take Ownership & Get Your Hands Dirty

We operate at the ground level, minimize layers, and take full ownership of our work.

05

Move Into the Customer's Office

We don't just observe our customers—we live and breathe their challenges to build solutions that truly matter.

Behind Zuma's success is a passionate team of innovators, industry veterans, and problem solvers who come to work excited to reshape property management.

We believe in moving fast, thinking big, and supporting each other, and we're always looking for exceptional people who share our vision and values.

If you're excited about using AI to transform an industry and solve complex problems with creative solutions,
we want to hear from you.

Drop us an email at

© Copyright Zuma 2024