Meet Kelsey:
Your Rockstar Leasing Agent with Infinite Capacity
Kelsey handles the grind, our human team ensures smooth sailing, and you close deals. More tours, less busywork, total market domination.

Introducing Kelsey: The Newest Member of Your Multifamily Team
By combining cutting-edge AI with human expertise, customizable workflows, and exceptional support, Zuma addresses the unique challenges faced by multifamily leasing professionals.
Manage Every Lead
Zuma's AI + Humans partnership handles the daily grind: Kelsey automates responses and scheduling while our expert team provides strategic oversight, personalized guidance, and steps in for complex inquiries.
Together, we manage leads across all channels 24/7, ensuring no opportunity slips through the cracks.
24/7/365 availability
Humans in the loop
Multi-channel support
Calendar sync
Seamless integration with your CRM
2-minute average response times, 24/7/365


Delight Every Prospect
Through voice and text, Kelsey provides immediate, natural responses in multiple languages, recommends suitable units, and seamlessly hands off to your team when needed - creating a smooth experience that converts more leads into tours.
Instant responses across channels
Natural conversation capabilities
Multilingual support
Smart handoff to humans
Unit recommendations
Channel-switching with context
Knowledge base (amenities, unit availability, etc.)
53% improvement in overall responsiveness
Fill Every Unit
Turn more prospects into residents with intelligent lead qualification, proactive outreach, and data-driven insights.
Kelsey's built-in analytics help optimize your marketing spend while dynamic pricing and detailed reporting ensure you're maximizing value from every lead.
Lead qualification
Tour scheduling
Proactive lead outreach
Dynamic pricing
Predictive occupancy data
Detailed Reporting
44.8% Higher Overall Conversion rate

Kelsey Seamlessly Integrates Into Your Existing CRM!
No more juggling multiple systems or manual data entry. Kelsey works directly within your current tech stack, automatically syncing lead information, conversations, and tour schedules in real-time.












Kelsey's VoiceAI:
Your 24/7 Leasing Team
50% of calls to leasing offices go unanswered daily. Not anymore. Kelsey can handle prospect calls with natural conversations, instant tour scheduling, and seamless handoffs to your team!

Natural
Conversations
Engage prospects with human-like voice interactions that can answer questions, provide property information, and schedule tours in real-time.

Seamless
Integration
Works with your existing phone system and CRM, automatically creating guest cards and logging all interactions.

Smart
Routing
Intelligently handles calls based on office hours, staff availability, and caller intent for optimal lead management.
Lead-to-Lease Conversions Like No Other
Faster response-rate
Higher lead-to-visit conversions
Higher overall conversion rate
Frequently Asked Questions
Kelsey is your virtual leasing assistant that combines advanced AI with human support to handle prospect communications 24/7. Unlike a simple chatbot, Kelsey manages conversations across multiple channels including text, email, and phone calls, while integrating seamlessly with your existing CRM.
Kelsey typically responds within 2-4 minutes, 24/7/365. For after-hours inquiries, responses may be slightly delayed to maintain a natural conversation flow, but all leads are engaged while they're hottest.
Yes! Kelsey can communicate in multiple languages including Spanish, French, Swahili, Chinese, and more. Conversations typically start in English but can switch to other languages based on prospect preferences.
Kelsey can handle calls in two ways: Call-to-Text, where calls are directed to SMS conversations, or Live Voice AI, where Kelsey can have natural phone conversations. During office hours, calls can be configured to ring at the office first before rolling over to Kelsey.
Kelsey integrates directly with your property management software and CRM. All conversations, tour bookings, and prospect information are automatically synced and visible in your system. No separate login or platform is needed.
Kelsey automatically schedules tours based on your NOC calendar settings, including buffer times, duration times, and maximum simultaneous tours. Once a tour is booked, the prospect is moved to the house account for your team to manage. Kelsey also sends tour confirmations and reminders via text for better engagement.
When a prospect is marked as a no-show or cancels, Kelsey automatically picks up the lead and sends five additional follow-up messages over several days to try to reschedule. For prospects originally assigned to a leasing agent, the agent simply needs to reassign to Kelsey and mark as no-show to initiate this process.
Yes! You can take over any conversation from Kelsey at any time by simply changing the lead ownership to your name. This is useful if you're reviewing a conversation and want to handle the prospect directly, such as fitting in a last-minute tour.
When Kelsey identifies a maintenance request or vendor inquiry, she provides appropriate routing information (like emergency maintenance numbers) while explaining her role is for tour scheduling. For vendors, she'll mark the conversation with an internal note explaining the nature of the contact.
If you need to reschedule multiple tours (due to illness, weather, elevator issues, etc.), you can simply reply to Kelsey's daily tour email asking to reschedule all tours. This is much faster than rescheduling each prospect individually.
The AI-assistant for your full resident lifecycle.
Get from lead to lease faster than your competitors.