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Meet Kelsey:
Your Rockstar Leasing Agent with Infinite Capacity

Kelsey handles the grind, our human team ensures smooth sailing, and you close deals. More tours, less busywork, total market domination.

Zuma's AI assistant has completely changed our leasing process. We're now able to engage every lead promptly, resulting in more tours and leases. Our team is more productive than ever, focusing on what they do best: building relationships and closing deals.

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Introducing Kelsey: The Newest Member of Your Multifamily Team

By combining cutting-edge AI with human expertise, customizable workflows, and exceptional support, Zuma addresses the unique challenges faced by multifamily leasing professionals.

Manage Every Lead

Zuma's AI + Humans partnership handles the daily grind: Kelsey automates responses and scheduling while our expert team provides strategic oversight, personalized guidance, and steps in for complex inquiries.

Together, we manage leads across all channels 24/7, ensuring no opportunity slips through the cracks.

  • 24/7/365 availability

  • Humans in the loop

  • Multi-channel support

  • Calendar sync

  • Seamless integration with your CRM

2-minute average response times, 24/7/365

Delight Every Prospect

Through voice and text, Kelsey provides immediate, natural responses in multiple languages, recommends suitable units, and seamlessly hands off to your team when needed - creating a smooth experience that converts more leads into tours.

  • Instant responses across channels

  • Natural conversation capabilities

  • Multilingual support

  • Smart handoff to humans

  • Unit recommendations

  • Channel-switching with context

  • Knowledge base (amenities, unit availability, etc.)

53% improvement in overall responsiveness

Fill Every Unit

Turn more prospects into residents with intelligent lead qualification, proactive outreach, and data-driven insights.

Kelsey's built-in analytics help optimize your marketing spend while dynamic pricing and detailed reporting ensure you're maximizing value from every lead.

  • Lead qualification

  • Tour scheduling

  • Proactive lead outreach

  • Dynamic pricing

  • Predictive occupancy data

  • Detailed Reporting

44.8% Higher Overall Conversion rate

Kelsey Seamlessly Integrates Into Your Existing CRM!

No more juggling multiple systems or manual data entry. Kelsey works directly within your current tech stack, automatically syncing lead information, conversations, and tour schedules in real-time.

Kelsey's VoiceAI:
Your 24/7 Leasing Team

50% of calls to leasing offices go unanswered daily. Not anymore. Kelsey can handle prospect calls with natural conversations, instant tour scheduling, and seamless handoffs to your team!

Natural
Conversations

Engage prospects with human-like voice interactions that can answer questions, provide property information, and schedule tours in real-time.

Seamless
Integration

Works with your existing phone system and CRM, automatically creating guest cards and logging all interactions.

Smart
Routing

Intelligently handles calls based on office hours, staff availability, and caller intent for optimal lead management.

Lead-to-Lease Conversions Like No Other

53%

Faster response-rate

2.4x

Higher lead-to-visit conversions

44.8%

Higher overall conversion rate

“Our partnership with Zuma goes beyond technology. Both companies share a deep commitment to people and understand that exceptional service is the key to success in the multifamily industry.”

Jordan Case
Corporate Trainer & Engagement Specialist at Case
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Frequently Asked Questions

What exactly is Kelsey AI?

Kelsey is your virtual leasing assistant that combines advanced AI with human support to handle prospect communications 24/7. Unlike a simple chatbot, Kelsey manages conversations across multiple channels including text, email, and phone calls, while integrating seamlessly with your existing CRM.

How fast does Kelsey respond to inquiries?

Kelsey typically responds within 2-4 minutes, 24/7/365. For after-hours inquiries, responses may be slightly delayed to maintain a natural conversation flow, but all leads are engaged while they're hottest.

Is Kelsey multilingual?

Yes! Kelsey can communicate in multiple languages including Spanish, French, Swahili, Chinese, and more. Conversations typically start in English but can switch to other languages based on prospect preferences.

How does Kelsey handle phone calls?

Kelsey can handle calls in two ways: Call-to-Text, where calls are directed to SMS conversations, or Live Voice AI, where Kelsey can have natural phone conversations. During office hours, calls can be configured to ring at the office first before rolling over to Kelsey.

How does Kelsey integrate with our existing systems?

Kelsey integrates directly with your property management software and CRM. All conversations, tour bookings, and prospect information are automatically synced and visible in your system. No separate login or platform is needed.

How does Kelsey handle tour scheduling?

Kelsey automatically schedules tours based on your NOC calendar settings, including buffer times, duration times, and maximum simultaneous tours. Once a tour is booked, the prospect is moved to the house account for your team to manage. Kelsey also sends tour confirmations and reminders via text for better engagement.

How does Kelsey handle no-shows and cancellations?

When a prospect is marked as a no-show or cancels, Kelsey automatically picks up the lead and sends five additional follow-up messages over several days to try to reschedule. For prospects originally assigned to a leasing agent, the agent simply needs to reassign to Kelsey and mark as no-show to initiate this process.

Can our team take over a conversation from Kelsey if needed?

Yes! You can take over any conversation from Kelsey at any time by simply changing the lead ownership to your name. This is useful if you're reviewing a conversation and want to handle the prospect directly, such as fitting in a last-minute tour.

How does Kelsey handle emergency maintenance calls or vendor inquiries?

When Kelsey identifies a maintenance request or vendor inquiry, she provides appropriate routing information (like emergency maintenance numbers) while explaining her role is for tour scheduling. For vendors, she'll mark the conversation with an internal note explaining the nature of the contact.

What if we need to mass reschedule tours?

If you need to reschedule multiple tours (due to illness, weather, elevator issues, etc.), you can simply reply to Kelsey's daily tour email asking to reschedule all tours. This is much faster than rescheduling each prospect individually.

The AI-assistant for your full resident lifecycle.

Get from lead to lease faster than your competitors.

Inbound Calls
7.8K
29%
After-Hours Prospects
935
2%
Tour Reviews
789
30%
Messages Sent
11.2K
29%
Lease Value Generated
$1.5M
15%
Rent Collected Monthly
100%
15%
Total Prospects
2,671
6%
Occupancy Rate
92%
8%