Zuma Tour Quality Case Study:
How To Maximize Tour Show Rates with Speedy Scheduling

🤯 The Challenge: The ghosting Prospect 👻

Picture this: A warm lead books a tour, excitement builds... then poof, they disappear. Empty tour slots and ghosting prospects frustrate property managers everywhere. 

The culprit? Time.

Today Zuma helps owners manage hundreds of thousands of units across the nation and we see the impact of tour scheduling on show rates. The longer the gap between scheduling a tour and the actual tour date, the higher the risk of no-shows and cancellations.

The numbers don't lie:

  • The Sweet Spot: Tours booked within 3 days of inquiry boasted an impressive 85% show rate.
  • The Danger Zone: Tours scheduled 10+ days out saw show rates plummet to 40%.
  • The Domino Effect: Each no-show wastes valuable staff time and delays the lease-up process, impacting revenue and occupancy goals.
Some key takeaways from this are that prospects are 2X more likely to show up for a tour if it is booked within 3 days of their scheduling.

But it’s hard for leasing teams to always have immediate availability for setting up tours while balancing their other responsibilities...

And that’s where Zuma comes in.

🤩 Solution: Zuma's Kelsey: The Tour Booking Queen

Zuma's AI-powered assistant, Kelsey, is built to strike while the iron is hot.

She instantly engages leads and streamlines the booking process. Kelsey is a world class assistant that allows for the on-site leasing teams to have more time to actually show apartments, increasing the number of tours a given agent can do on a day.

Kelsey is also optimized to boost show rates, equipped with these secret weapons:

✅ Instant Gratification:
Kelsey schedules tours within minutes, not days, capitalizing on initial excitement and urgency.

Swift Scheduling: Kelsey’s algorithm is optimized to secure the earliest possible tour times, boosting lead engagement and show rates.

The Bottom Line: Don't Wait, Accelerate

In the world of multifamily leasing, hesitation is the enemy. Zuma empowers you to turn interest into action, filling those vacant units faster. It's time to ditch the no-show nightmares and embrace the power of AI-driven scheduling.

Ready to see your tours fill up? Let's chat.
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