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A Legacy of People, Powered by Innovation
CASE & Associates has been a cornerstone of the multifamily industry since 1983, built on a foundation of family values and exceptional customer service.
With over 30,000 units under their management, they know that people are the backbone of this business.
CASE wanted to find a solution that would complement their existing technology and workflows, allowing them to provide even better service.
🤯 The Challenge: Navigating a Complex Tech Landscape
CASE's huge portfolio and existing tech stack presented a unique challenge. They needed an AI platform that could not only handle high volumes of leads but also seamlessly integrate with their existing systems, particularly Yardi Voyager and their RentCafe CRM.
It was imperative that the onboarding was seamless as any disruption to their operations would have caused mayhem.
On-site team turnover was high and costly.
As new employees started at CASE, they needed to hit the ground running to succeed, and any new technology needed to make their lives easier, not more complex.
The last thing CASE leadership wanted for their team was to have another tab open for yet another platform that didn’t get adoption.
🤩 Solution: Zuma's Collaborative & Personalized Approach
Zuma recognized the importance of a tailored solution for CASE. From day one, we took a personalized approach, working closely with their team to understand their unique challenges.
CASE received thousands of leads each month across a ton of different sources, so we needed to prove we could not only handle the volume but also improve the metrics they cared about, such as conversion rates, show rates, and after-hours conversations.
This collaborative effort resulted in deep customization and seamless integration with Yardi, ensuring a smooth transition and minimal disruption to CASE's day-to-day operations.
Leads were instantly routed, correct properties updated, calendars were booked, conversations were accessible, and the data made sense.
Unlike rigid platforms that force you to adapt, Zuma seamlessly fit into CASE's existing workflows. Now, CASE teams can make informed decisions quickly, thanks to reliable data at their fingertips.
The Impact: Streamlined Workflows, Empowered Teams
Zuma's deep integration and customization were been instrumental in CASE's leasing operations.
The results?
- $19M+ Total lease revenue
- 5,590 Tours booked
- 168,000 Total messages sent
- Seamless Yardi Integration: Zuma's ability to work flawlessly with Yardi ensured that CASE's existing workflows remained intact, allowing for a smooth and efficient transition.
- Fully Configurable Workflows: Zuma adapted to CASE's unique processes, rather than forcing them to adapt to the technology.
- Empowered On-Site Teams: With Zuma handling lead qualification and 24/7 responsiveness, on-site teams were freed to focus on building relationships and converting qualified leads into happy residents.
Before and after Zuma's AI
The influx of leads and the absence of Kelsey's 24/7 support highlighted the value Zuma brought to their leasing process. On-site teams couldn’t keep up.
They were dealing with lookie-loos, loads of questions, and stacked queues coming in after hours. They were stoked to see Kelsey come back.
Jordan Case
(Corporate Trainer & Engagement Specialist at CASE)
Shared Values, Shared Success
The partnership between Zuma and Case goes beyond technology. Both companies share a deep commitment to people and understand that exceptional service is the key to success in the multifamily industry.
Working closely together Zuma has been incredibly valuable, allowing us to provide a seamless experience and exceptional customer service to our future residents. Zuma’s tailored solutions and dedication have made a real difference, making them an ideal partner for us."
A Partnership Built on Innovation & Shared Values
By aligning Zuma's AI-powered solutions with CASE's commitment to exceptional service, we've created a synergy that elevates the entire leasing experience.
As CASE continues to grow and evolve, Zuma remains a dedicated partner, continuously adapting our solutions to meet their changing needs. This case study not only highlights the tangible benefits of our partnership but also underscores the importance of choosing a technology partner who shares your values and vision for the future.
Together, CASE and Zuma are setting new standards for efficiency, responsiveness, and customer satisfaction in the multifamily housing sector.
