Magnolia Capital: When Ambition Meets Innovation

Magnolia Capital isn't your typical real estate investment firm. Since 2016, they've been on a mission to shake up the traditional investment management model, growing from an ambitious startup to a powerhouse managing over $3B in transactions. 

With 60+ professionals across four offices, they've built their reputation on innovation and excellent resident experiences.

🤯 The Challenge: Empty Tour Slots

Picture this: A beautiful model apartment, perfectly staged... and not a soul to see it. For Magnolia Capital, empty tour slots were becoming a frustratingly familiar sight. Leads were plentiful, but too many were disappearing before making it to the property. 

The reasons were clear:

• Booking Hassles: The old scheduling process was like navigating a maze – confusing and time-consuming.
• Scheduling Struggles: Limited staff and peak-hour rush meant delays that left prospects cold.
• Forgotten Appointments: With no friendly reminders or easy rescheduling, even confirmed tours fell through the cracks.

All of this added up to a major show rate problem that was costing Magnolia Capital valuable time and money.

🤩 Enter Zuma, The Night-Owl

Like a breath of fresh air, Zuma's AI leasing assistant, Kelsey, stepped in to revolutionize how Magnolia handled tours. 

Here's what changed:

• 24/7 Booking Magic: No more waiting for business hours. Prospects could book instantly, any time of day or night – which turned out to be crucial, as 60% of prospects were reaching out after hours.
• Occupancy Boost: In just 11 weeks, Magnolia saw available units drop by 25% – turning empty apartments into happy homes at record speed.
• Efficiency Explosion: By automating the scheduling process, Magnolia's team reclaimed an astounding 28,000 hours – time better spent building relationships with residents.
• Smart Follow-up: Automated reminders kept everyone on track, turning potential no-shows into successful tours.

😇 The Impact: From Empty Seats to Full Houses

The numbers tell the story:

• 8,000+ tours successfully booked in 10 months
• 28,000 staff hours saved (that's like getting 13 full-time employees back!)
• 60% of prospect engagement happening after traditional office hours
• 25% Increase In Occupancy Rates (i.e. reduction in number of available units)

But it's not just about the numbers. The Magnolia team found themselves freed from the scheduling grind, able to focus on what they do best – creating exceptional experiences for residents and maximizing value for investors.