Privacy Policy

Zuma Privacy Policy

Last Updated date: August 13, 2024

Resident Boost Inc. d/b/a “Zuma” and our affiliates and subsidiaries (“we,” “us,” “ours,” or “Zuma”) provide property management companies and property owners (each a “Property Manager”) with artificial intelligence leasing assistant services including bots (“Services”). Property Managers communicate with residents, prospective residents, and other individuals through our Services, including by email, phone, text message, and webchat. We record these communications and use them for the purposes stated in this Privacy Policy, including to provide and improve the Services.

This privacy policy (“Privacy Policy”) explains how we collect, process, store, and share personal information. It also provides you with important information about your personal information rights and how to exercise them.

By using, interacting with, or accessing our Services, or by providing your personal information to us:

You acknowledge that you accept our privacy practices and policies outlined below.
You consent to us collecting, processing, storing, and sharing your information as described in this Privacy Policy.
You acknowledge that you are communicating with bots when you use the Services
You consent to us recording all of your communications made through the Services – including by email, phone, text message, and webchat.

Notice at Collection of Personal Information

We collect, process, store, and share information that identifies, relates to, or could reasonably be linked, directly or indirectly, with a particular individual or household (“personal information”). Personal information does not include information publicly available from government records or which is not personal, like anonymous, de identified, or aggregated data (even if it originally comes from personal information).

Definition of Personal Information

We collect, process, store, and may share with third parties the following categories of personal information:

Contact information such as full name, postal address, email address, and phone number.
Account information including username and password.
Commercial information for example, purchase history and consumer profiles.
Mail, email, or text message contents not directed to us on behalf of Property Managers.
Sensory data for example, we may collect voice recordings of interactions with our Services or customer service team.
Geolocation data such as the city where your device is located.
Preference information including your preferences related to marketing, privacy, and communications, including consents for text message communications.
Other information you choose to provide when interacting with our Services.
Device information such as type of device, operating system, device settings, application IDs, unique device identifiers, and crash data.
Internet identifiers such as domain name, Internet Protocol (IP) address, and browser type and settings.
Internet activity and analytics such as cookie data, webpage interactions, referring webpage/source through which you accessed the Services, non-identifiable request IDs, and statistics associated with the interaction between your device or browser and the Services.
Services usage data such as your log-on activity, date and time of visits, search terms, views, clicks, and downloads including which Property Managers, people, features, content, and links you interact with when using the Services
Inferences drawn from any of the personal information listed in this section; for example, to create a profile of an individual’s preferences and characteristics

Categories of Personal Information We Collect

We may share your personal information with the categories of parties listed in this section:

Our Vendors who help us provide the Services or perform business functions on our behalf, including hosting, technology, and communication providers; analytics providers; support and customer service vendors; our attorneys, advisors, auditors, and accountants; and payment processors
Parties You Access, Authorize, or Authenticate including third parties you access through the Services, such as identity verification service providers
Parties for Legal Purposes including governmental authorities, law enforcement, or other third parties in connection with any legal activities
Parties for Business Changes for example, your personal information that we collect may be shared with or transferred to a third party if we undergo a merger, acquisition, sale, equity or debt financing, bankruptcy, or other transaction

Categories of Parties Whom We Share Your Personal Information

This section details the business purposes for which we collect, process, store, and/or share your personal information:

Provide, improve, and protect our Services.
Improve your user experience.
Market to you
De-identify personal information
Support our everyday operations
Meet legal and compliance requirements
Evaluate or conduct business changes

Our Business Purposes for Collecting and Sharing Personal Information

We Do Not Sell or Share Your Personal Information for Targeted Advertising

We do not sell personal information. For purposes of this Privacy Policy, “sell” means the disclosure of personal information to a third party in exchange for money or other valuable consideration. We do not share personal information with third parties for third parties’ direct marketing purposes. We do not share personal information with third parties for cross-context behavioral advertising or targeted advertising.

Retention of Personal Information

We retain personal information about you for as long as we deem necessary or advisable for the purposes described in this Privacy Policy.

Applicability of this Privacy Policy

This Privacy Policy covers how we treat personal information that we acquire from you or other sources related to our Services or other interactions with us.

Sources of Personal Information

We collect personal information about you from the following categories of sources:

Directly from you such as when you access or use our Services or communicate with us in any way.
Indirectly from you for example, we collect cookie data and other information from your device, browser, or activity on the internet
From our third-party vendors for example, from our analytics providers
From Property Managers or other users of our Services.

Personal Information of Others You Share with Us

You may not disclose the personal information of another individual to us or make it available on the Services unless you have the prior written consent of the person who is the subject of the information.

Personal Information of Children

You must be 18 years of age to use the Services. By accessing or using the Services, you represent and warrant to us that you are at least 18 years of age.

Your Privacy Rights and Choices

Subject to exemptions and limitations provided by applicable law, you have the right to:

Request that we disclose certain information to you about our collection and use of your personal information (the "right to know")
Request a copy of the personal information you provided to us in a portable format (the “right to data portability”)
Request that we delete any of your personal information that we collected from you (the "right to delete")
Correct inaccurate or incomplete personal information (the “right to correct”)
Direct us not to share your personal information for automated decision-making, including profiling (the “right to opt out of profiling with legal effects”)
Limit the use or disclosure of your sensitive personal information (the “right to limit use of sensitive information”)
Be free from unlawful discrimination for exercising your rights under applicable privacy law

How to Exercise Your Personal Information Rights ?

To exercise the rights described above, you or your Authorized Agent must send us a written request. Please be aware that certain Services or features or functionality of the Services may be unavailable to you if we honor your requests with respect to certain privacy rights.

You may submit a Valid Request using the following methods:

Send an email to: privacy@zuma.com
Call our toll-free number: +1 (844) 585-0920
Complete our Privacy Rights Form

Our Services Use Bots (You Consent to Us Recording Your Communications)

Our Services use bots to communicate with you by email, phone, text message, and webchat. You consent to us monitoring and recording all of your communications made through the Services and to us using and sharing such recordings for all purposes described in this Privacy Policy.

Our Use of Cookies

Our Services use cookies and similar technologies to enable our servers to recognize your web browser, tell us how and when you visit and use our Services, analyze trends, learn about our user base, and operate and improve our Services.

Our Uses of Personal Information in the Last 12 Months

The below chart summarizes the categories of personal information we have collected, disclosed, sold, or shared for cross-contextual behavioral advertising (or targeted advertising) to the identified categories of third parties in the last 12 months.