ZRS Management: Elevating The Renter Experience

Founded in 1991, ZRS Management is passionate about creating exceptional living experiences.

ZRS specializes in managing a diverse portfolio of multifamily properties across the United States. With a commitment to innovation, personalized service, and collaborative culture, ZRS consistently delivers outstanding results for its clients and residents.

Its dedication to excellence and "hands-on" approach set it apart in the industry, ensuring each property is managed with care and attention to detail.

🤯 The Challenge: Missed Opportunities After Dark

Due to limited office hours, ZRS Management faced a significant challenge in maximizing their leasing opportunities. It would be impossible to keep a leasing office open 24/7. 

However, more than half of prospects contacted them after leasing offices had closed for the day. In today's world, renters expect answers immediately. They'll go elsewhere if they're getting ghosted. 

Their team was stretched thin and unable to provide the 24/7 responsiveness that today's renters expect. ZRS knew they needed a solution to bridge the gap while their office doors were shut.

Losing Leads in the Blink of an Eye:

ZRS knows that in the hyper-competitive multifamily market, time is money. Every minute that passes after a prospect inquires represents a dwindling chance to capture their interest and get that application.

Zuma’s internal analysis revealed a startling trend:

• The Golden Hour: Nearly 70% of prospects who ultimately scheduled tours did so within the first hour of inquiry.
• Attention Span of Goldfish: A prospect is 44% more likely to respond if teams get back to them in 2 minutes versus 1 hour. 
• The Cliff: After 24 hours, the likelihood of converting a prospect into a tour dropped by over 80%.

🤩 Solution: Zuma, The Leasing Night Owl

Zuma equipped ZRS with Kelsey, the AI assistant that seamlessly integrated with ZRS's existing systems, like Knock CRM and RealPage.

This seamless integration made it easy for potential renters to get information and enjoy a consistent experience. Kelsey was available around the clock, engaging prospects in personalized conversations that felt genuinely human.

Here’s how Zuma made a difference for ZRS:

• AI leasing agent that engaged with prospects 24/7 no matter which marketing channel they inquired from
• Automating E-mail & SMS follow-ups, which improved Knock engagement scores
• Analytics dashboard to monitor their AI leasing assistant and operations from

It's all about making the experience smoother and more engaging for everyone involved!

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😇 The Impact: More After Hours Leads, More $$

Zuma's impact on ZRS's leasing operations was undeniable: 

• After-Hours Leads Explosion: Kelsey converted over 13,100 leads when the office was closed, capturing many opportunities that would have been lost. 
• Time is Money (Saved): Kelsey saved ZRS 26,128 in leasing agent hours, which translated to a cool $533,225 in cost savings.‍
• Empowered Teams: ZRS's on-site teams were thrilled to find their calendars filled with pre-qualified leads ready for tours. They could now focus on their jam–building relationships and creating a welcoming community for residents.